Overview
Purpose
Our rafting company is in need of a more efficient way to reach new and existing customers. The internet is a great way to accomplish this in an efficient manner. Our purpose is to provide information about our competitively priced whitewater rafting to individuals browsing the world wide web. We will make our website easy to understand and reachable by a variety of individuals around the world. Since our attraction is very renowned worldwide, we will make our site friendly to other languages and cultures internationally. All of this will be packaged in a fluid and easy to navigate website.
Audience
We want to target a wide range of people. Our primary focus will be group activities and bonding. Families, Youth Groups, Company Workforces, and other teams will be our target audience. This will include individuals from the ages of 12 and up, but mostly geared towards the adults that will be planning activities. We want to market as being safe for groups looking for a great time on the river, and also be adventurous enough to attract thrill-seeking individuals. Our primary income will be people who can actually afford to take a vacation or day trip to our services, so middle to upper income.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/000f08-1c3738-4d4847-f4fff8-8baaad
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#8BAAAD] | [#1c3738] | [#4d4847] | [#F4FFF8] |
Typography
Heading Font: Architects Daughter
This font is adventurous and fun. It will attract visitors with it's informal look.
Paragraph Font: Archivo Narrow
This compact but good looking font will allow us to give our visitors information without being too distracting.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
